We are now far beyond the day when a product might be distinguished from its competitors with descriptors such as mild, strong, or rich. Lately I'm noticing what is surely a very common trope in consumer marketing: the enhancement of an adjectival descriptor for a product by introducing it with an adverbial.  Continue reading...

Whether the aliens who will someday destroy humanity are first labeled UFOs, UAPs, or OH CRAPs, the human race continues to produce euphemisms faster than a bug-eyed space monster gets pink eye. So wrap your eyeballs around these horse dumplings while you can.  Continue reading...

The well of drivel will never run dry, so let's amble through the latest and worst euphemisms I've collected during the first month of my second decade as a euphemism columnist.  Continue reading...

In the spirit of my tenth anniversary, here's a look back at 10 euphemisms from previous columns that I particularly love—I mean, loathe! Loathe, obviously.  Continue reading...

Whatever name you go by in plea agreements and apocalyptic prophecies, I'm sure you appreciate discretion. In that spirit, here's my latest roundup of terms that beat around the bush so many times they could give George Orwell vertigo.  Continue reading...

The fuss over terminal -s is a matter of convention, not the end of the world as we know it.  Continue reading...